Digital Marketing

Basic Information about digital marketing

What is this?

Digital marketing/Online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Why do you need digital marketing?

Digital marketing helps you reach a larger audience than you could through traditional methods.

How much does digital marketing cost?

Costs can vary dramatically from business to business. However, unlike traditional marketing, there are some ways to leverage digital marketing for free. “SEO” for instance, is largely free and requires only your time and effort.

How do I get my website to the top of Google?

There’s no quick fix to getting it. A variety of digital marketing strategies come together to get a business or web page to “rank” on search engines. These strategies all play an important role and include identifying keywords or phrases, optimizing website pages for these keywords, improving the website experience, driving traffic to your website via other channels, developing content that people share and find valuable, and using paid advertising to leapfrog other results.

Do I really need a blog?

When it comes to digital marketing, a blog is always a great asset to have in your arsenal. Why? They’re very low cost to run and maintain, can position you as a market or thought leader, and help you to build a relationship with your audience.

 

What is SEO & SEM?

SEO stands for search engine optimization. It is the process of using different tactics and actions to make a website appear higher up in search results.

SEM stands for search engine marketing. It is also designed to help web pages appear when users enter search queries, it focuses mainly on paid results.